About TreatPaws

Treats your dog can actually eat, chosen for their specific stomach.

What we do

Personalised, allergen-aware treat subscription. A structured intake captures the dog's confirmed and suspected triggers, prescription diet if any, size, age and dental needs, and every box is assembled to exclude those ingredients with the full ingredient panel and sourcing shown for each item. A reaction log lets the owner report a problem, which immediately removes that ingredient across their entire future subscription and refunds the box. Novel protein and limited-ingredient options for elimination diets, coordinated with the veterinary protocol.

Who we built it for

Dog owners aged 28 to 55 whose dogs have allergies, sensitivities or dietary restrictions, which is a large and growing share, plus owners of dogs on prescription diets who cannot find compatible treats.

The problem

A significant proportion of dogs react badly to common treat ingredients, and owners discover this through vomiting, itching and expensive veterinary visits.

Reading labels is genuinely hard because ingredients are listed vaguely and the same protein appears under several names.

Owners who identify a trigger then face a search across dozens of brands for anything safe, and give up buying treats at all.

Try it before anything else

The free true-margin calculator runs in your browser with no account. Put in your price and costs, and see what you actually keep. Open it.